THE NEW MINI DESIGN LANGUAGE “CHARISMATIC SIMPLICITY”

June 27th, 2022 by

MINI ANNOUNCES NEW DESIGN LANGUAGE FOR THE MINI FAMILY OF THE FUTURE

“CHARISMATIC SIMPLICITY”

It’s the start of a new era for MINI and the future of it’s designs. With electric, digital, sustainable and distinctive elements, the new generation of MINI models brings the brand’s driving pleasure and responsible attitude into a completely new era. The design new design language of MINI is called “Charismatic Simplicity.” This new design language combines the brand’s traditional values with state-of-the-art technology and acknowledges the core principles of vehicle design, like the urban character and innovative spirit. The principle behind Charismatic Simplicity is a design that helps each new MINI model develop a strong individual character of its own.

MINI COOPER DESIGN: BRAND ESSENCE

Behind the new MINI design language is a focus on MINI’s heritage of unique iconic cars, designed for urban driving pleasure. Charismatic Simplicity gives each member of the future MINI model family its own individual charisma that is unmistakably based on the brand’s core, reinterpreting it confidently and in its own way. Charismatic Simplicity reduces the number of components and concentrates on essential elements, helping the design of future MINI models achieve an emotional, intuitively perceptible identity.

MINI COOPER DESIGN: FOCUS ON SUSTAINABILITY

The new MINI design language reflects the brand’s commitment to sustainability. The next MINI model generation has a leather-free interior and dispenses almost entirely with chrome elements. The new design language also showcases the opportunity of electrifying the powertrain to generate the driving pleasure you expect from MINI without any emissions. “Purely electrically powered models from MINI give us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation that MINI is renowned for,” says Oliver Heilmer, Head of MINI Design. This means that every MINI model, whatever its exterior dimensions, will continue to offer the ideal combination of a small footprint and available interior space in the future.

MINI 3-DOOR ELECTRIC

The core future of MINI is embedded in the future generation of the MINI 3-door all-electric model. The fully electric MINI generation will provide the first full preview of the new design language for the next-generation all-electric model family and will be presented to the public for the first time at the end of July 2022.

FUTURE OF MINI DESIGN

Posted in MINI Design